How to dynamically return product array with Google Tag Manager and standard enhance e-commerce data layer using a lookup table
In this article, I’ll show you how to create a dynamic data layer variable to return the products array for each e-commerce action (e.i impressions, add to cart, checkout, etc…). Credit goes to Simo Ahava. He gave me this tip while answering a question I asked on the slack measure channel.
The issue: multiple data layer variable returning the same product array When you want to return the products array with a standard Google Analytics Enhanced Ecommerce data layer, you have to create multiple data layer variables.